SHAFTESBURY ANNOUNCES THE OPENING OF RIXO’S NEWEST STORE ON CARNABY STREET

Shaftesbury announces the opening of RIXO’s newest store on Carnaby Street. RIXO opened its third store located at 44 Carnaby Street, in the heart of London’s busiest shopping area. The 995 square ft store opens this November.

The RIXO Carnaby store is the first to be curated with a design studio. The fit out of the store will be vintage inspired, keeping true to RIXO’s brand DNA. The store will hold all current collections and products perfect for gifting moving into the Christmas period.

Samantha Bain-Mollison, Retail Director at Shaftesbury says: "We are so excited to welcome the popular fashion brand; RIXO to Carnaby. The permanent store is to be located in prime position on Carnaby Street after several successful pop-ups in the Shaftesbury portfolio. We hope the Carnaby customer can enjoy shopping the brand's modern day vintage inspired styles. The brand fits in perfectly with Shaftesburys sustainable business model and we are looking forward to them joining us in the area. RIXO is committed to sustainability by not mass producing their items and works with family run small suppliers".

The RIXO philosophy is to evoke a wanderlust and free spirit in all its wearers, filling a gap in the contemporary market with easy-to-wear, feminine shapes and high-quality materials. Always inclusive, always empowering, the brands aim to create a fusion of original hand-painted prints and timeless silhouettes to flatter every woman, irrespective of age, season, size, nationality or time of day.

Henrietta Rix and Orlagh McCloskey, RIXO co-founders said: “We are thrilled to be opening RIXO’s third London location on Carnaby Street. We had a successful pop up here a few years back, and we’re really excited to be back on such a historic London street.”

At RIXO the vision is to create vintage inspired one-off pieces for the modern woman to wear with confidence, on multiple occasions for multiple uses, to feel the best version of herself.

The founders love nothing more than seeing their designs in their own way, be it with trainers or heels, on a beach or in the city. Since the launch of the first hand painted print in 2015 by the founders themselves, unique prints play a large part of the RIXO range.

Key collections include partywear, wedding guests, bridalwear and accessories. Price points range from £195- £795.

RIXO is committed to sustainability by not mass producing their items, producing high quality clothing to last and working with family run, small suppliers.

Store address: 44 Carnaby Street, Carnaby, London W1

Joint agents Hanover Green Retail, Nash Bond and Cushman & Wakfield acted on behalf of Shaftesbury.

For further information and images please contact Meghan Ryan or Hannah Deacon at Sister London Meghan.Ryan@sisterlondon.com / hannah.deacon@sisterlondon.com / 020 7287 960

Notes to editors:

About Carnaby:

Carnaby is in the heart of London’s West End, where over 100 retail brands of quality and distinction and over 60 independent restaurants, cafes and bars can be found across 14 streets, including the world famous Carnaby Street. Carnaby is a unique and iconic experiential shopping, dining and leisure destination.

Follow @CarnabyLondon and visit Carnaby.co.uk for full updates, news and information.

Shaftesbury

Shaftesbury owns and manages a 16 acre property portfolio in the liveliest parts of London's West End. The portfolio comprises of restaurants, cafés, pubs and shops, extending to apartments and offices in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia.

All our properties are close to the main West End Underground stations, and within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street.

@shaftesburyplc shaftesbury.co.uk

About RIXO

RIXO’s story began in 2015 in the London living room of best friends, then students Henrietta Rix & Orlagh McCloskey. Our philosophy at RIXO is to evoke a wanderlust & free spirit in all our wearers, filling a gap in the contemporary market with easy-to-wear, feminine shapes and high-quality materials. Always empowering, we aim to create a fusion of original hand-painted prints and timeless silhouettes to flatter every woman, irrespective of age, season, nationality or time of day. We hope there is something in our range for you, that makes you feel the best version of yourself.

Instagram: rixo

TikTok: RIXO