Our Strategy
Our Strategy is to deliver long-term income and value growth from our unique portfolio of properties through investment, curation and responsible stewardship, benefitting all stakeholders and contributing to the success of the West End.
Our resources

Impossible to replicate portfolio
A diverse mixed-use portfolio in the heart of London's West End
Experienced, creative team
With a deep understanding of our markets and track record of value creation
Strong capital structure
Resilient and flexible capital structure with a prudent approach to financial leverage and risk
Effective governance and risk management
A governance structure that supports and helps the delivery of strategic objectives with transparency'
How we deliver

Place our customers at the heart of the business
- Deliver best in class service to our customers
- Leverage deep understanding of consumers and commercial data
Creative and active approach
- Invest in and nurture remarkable destinations in London's West End
- Dynamic leasing strategy
- Re-use, re-purpose and improve our buildings
- Enhance public realm
Disciplined financial management
- Prudent, conservative approach to financial leverage and risk
- Maintain cost and capital discipline
Sustainable and community minded
- Broad community and stakeholder engagement
- Responsible stewardship
- Commitment to the environment and clear sustainability goals
How we measure

Value creation
Create, grow and deliver long-term sustainable economic and social value
People
Attract, develop and retain talented people
Sustained long-term growth
Deliver long-term growth in portfolio value, earnings, cash flow and dividends
Impact
Minimise the environmental impact of our operation and engage with stakeholder
Creating value for our stakeholders
