Shaftesbury announces the opening of Han Kjøbenhavn’s first flagship store outside of Copenhagen located on the first floor of 61-63, Beak Street and is 1,177 square ft. The brand will be bringing their Danish roots to the area.

Samantha Bain-Mollinson, Retail Director at Shaftesbury says"We are delighted to have Han Kjøbenhavn join us in Carnaby with their first flagship store outside Copenhagen. We are excited for them to bring their Danish design roots to the area as part of a unique and personal offering that is set to be a favourite with the Carnaby customer."

Han Kjøbenhavn flagship store and showroom is part of the brand’s international focus and desire to connect deeper with its community. Founder & Creative Director, Jannik Wikkelsø Davidsen and CEO, Daniel Søndergaard Hummel have chosen to accelerate the growth and development of Han Kjøbenhavn with positive progress expected to continue, enabling the brand to connect with its British and international community.

Creating honest and personal stories, emotions, and experiences that are interesting enough for people to be part of, has been a key focus point for the new retail concept for the store. It will accommodate the embedded challenge that physical retail has in terms of newness and surprising elements by transforming the space into a dynamic and visual environment. Technology has been incorporated into the creation of the experience and walls are turned into visual displays.

”Physical retail has to develop to stay relevant for people. We are at a place where we feel the time is right to make a change and to create a new way of experiencing physical retail. Our focus has been on creating a space that is able to change and provide different feelings and experiences on a continuous basis”, says CEO, Daniel Søndergaard Hummel.

Han Kjøbenhavn will be open from Friday February 18.

Carnaby

Carnaby is in the heart of London’s West End, where over 100 retail brands of quality and distinction and over 60 independent restaurants, cafes and bars can be found across 14 streets, including the world famous Carnaby Street. Carnaby is a unique and iconic experiential shopping, dining and leisure destination. Due to the current situation, Carnaby’s shops, restaurants, cafes and bars have temporarily closed, however we continue to support brands who are trading online and we look forward to welcoming visitors back to Carnaby when it is safe to do so.

Follow @CarnabyLondon and visit Carnaby.co.uk for full updates, news and information.

Shaftesbury

Shaftesbury owns and manages a 16 acre property portfolio in the liveliest parts of London's West End. The portfolio comprises of restaurants, cafés, pubs and shops, extending to apartments and offices in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia.

All our properties are close to the main West End Underground stations, and within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street.

@shaftesburyplc shaftesbury.co.uk

For further information and images please contact Meghan Ryan/ Hannah Deacon at Sister London

Meghan.Ryan@sisterlondon.com / hannah.deacon@sisterlondon.com