SHAFTESBURY ANNOUNCES PARTNERSHIP WITH LONDON FASHION WEEK FOR THEIR CITY WIDE CAMPAIGN

London will see the return of Fashion Week this February with Shaftesbury announcing they have signed up Carnaby and Soho to be official destination partners. The LFW British Fashion Council City Wide campaign runs throughout 18th-22nd February. A selection of key Carnaby and Soho brands which include retail and dining, have signed up to offer a series of in-store activations, promotions, discounts, window displays and gift with purchase alongside set menus and live entertainment.

Carnaby brands involved in the campaign include Metal Morphosis who are hosting an exclusive late night LFW presentation or head down to the Rolling Stones flagship store, RS No.9 Carnaby for a 10% discount on any purchase and a free tote bag and lithograph with any purchase over £150. As well as this be in with a chance to win a Rolling Stones X Tommy Hilfiger Denim Jacket worth £140 for every customer in store! Discover an exclusive 20% discount at Sweaty Betty when you spend over £150. Pick up an exciting free gift with purchase throughout the week at GANNI, Too Faced and stylish eyewear brand bloobloom.

Recently opened Just Hype are not only offering a 15% discount in store throughout 18th-22nd February but are also hosting a DJ in store and grab an exciting gift with purchase; a LFW engraved water bottle. Shop the newly launched SS22 collection in store at British heritage brand Aubin in the Newburgh Quarter. Reveal a 20% discount whilst shopping the new collection alongside a gift with purchase incentive.

Just in time for LFW, Han Kjøbenhaven are opening their doors in Carnaby and are bringing their Danish design roots to the UK  for the first time. Head to Mallet London for exclusive late night shopping on Friday and Saturday in store and a 10% discount for all attendees of LFW who sign up to the Mallet App. Whilst walking along Carnaby Street, discover Nobody’s Child’s LFW City wide curated window display. Scotch & Soda are celebrating LFW with a cocktail event on Saturday February 19th with a pop-up cocktail bar hosted by Mixtons. The event is set to host stylists, influencers and friends of the brand all through invite. Enjoy a 20% discount in-store at PUMA when mentioning LFW as well as previewing the launch of the exclusive PUMA High Court collection, coached and designed by iconic stylist and Creative Director, June Ambrose.

Soho’s unique and independent stores are taking part too. Don’t miss out on a 20% discount at Footpatrol exclusively for anyone in-store who tags them in an Instagram picture of what they are wearing to LFW. Vintage store Dunno. Curated are going to be home to a series of activations every day from 18th-22nd which includes styling consultations, hair stylists and an in-store event. Uncover TOAST Menswear’s free repair service 'TOAST Renewal' that brings new life to worn TOAST garments. Each visitor on the day will have the opportunity to enter a prize draw to win a copy of Sofi Thanhauser’s new book, ‘Worn’, which explores how everyday garments have transformed our lives, societies, and planet.

Head to MÜHLE and discover their exclusive cocktail ’Sunrise’ which is being served in store from the 19th-20th February alongside in store activations and a gift with purchase. Pick up a leather case from Cubbitts with purchases over £250 and refreshing drinks in-store in collaboration with East London Liquor Company from 5pm Friday evening running throughout the weekend until stocks last alongside showcasing a brand new collection called ‘Golden Age’.

Jewellery lovers are in luck with a special London Fashion Week discount at Sacred Gold in Soho plus be in the chance to win a bespoke necklace when you shop at Mor London in Carnaby.

London Fashion Week celebrations make for hungry work. Restaurants and bars involved in the campaign include a special menu at Pastaio. Discover Polpo’s new collaboration with Campari. They are offering a 2-4-1 on Aperol Spritz during the campaign, all you have to do to secure this deal is quote ‘“London Fashion Week”.  Kick back and relax after a day of shopping at Jinjuu and enjoy complimentary glass of Prosecco per person and Edamame for the table when dining in, alongside live DJ performances. For those who are searching for small plates and a 150 strong wine list; head to Bar Crispin for an exclusive 40% off food for walk-ins and bookings before 7pm or after 8:30pm and if you are looking for a private dining room, book their ‘Greenroom’ and secure a 30% discount off the total bill.

Dirty Bones have curated a limited edition ‘Very Peri’ cocktail that will be available in Soho throughout London Fashion Week. It is a chilled-out blend of Tanqueray Gin with lavender syrup and a twist of lemon. At Kricket diners receive a whiskey taster after every meal and brand new speakeasy bar SOMA has designed a LFW cocktail.

Caroline Rush, CEO British Fashion Council, says “Since its launch in 2019, we have enjoyed watching the City-Wide Celebration programme grow as more stores, restaurants, bars and cultural institutions get involved, helping to bring the joy of London Fashion Week to the whole city. With over 150 brands participating this season offering bespoke menus, promotions, parties and workshops, there really is something that everyone can get involved with.”

Samantha Bain-Mollinson, Retail Director at Shaftesbury says “We are delighted to partner with the British Fashion Council for the London Fashion Week City Wide campaign. It is a great opportunity to showcase our amazing tenants and to bring LFW followers to Carnaby and Soho. We are excited to see the influx of people coming to the already thriving shopping and dining destination as a result of the campaign.”

All Carnaby brands taking part in the campaign include Aubin, Bar Crispin, bloobloom, Folie, GANNI, Han Kjøbenhaven, Just Hype, Jinjuu, Mallet London, Metal Morphosis, Nobody’s Child, Polpo, RS No.9 Carnaby, Scotch & Soda, Sweaty Betty, Timberland, Too Faced, War Paint For Men, Pastaio and PUMA.

All Soho brands taking part in the campaign include Footpatrol, TOAST Menswear, Dunno. Curated, Sacred Gold, Mark Powell, MÜHLE, Wood Wood, Cubbitts, Johnny's Chop Shop, Mor London, SOMA and Kricket.

For full information visit Carnaby.co.uk / ThisIsSoho.co.uk websites for more details.

For further information  please contact Meghan Ryan/ Hannah Deacon at Sister London

Meghan.Ryan@sisterlondon.com / hannah.deacon@sisterlondon.com

About Carnaby

Carnaby is in the heart of London’s West End, where over 100 retail brands of quality and distinction and over 60 independent restaurants, cafes and bars can be found across 14 streets, including the world famous Carnaby Street. Carnaby is a unique and iconic experiential shopping, dining and leisure destination.

Follow @CarnabyLondon and visit Carnaby.co.uk for full updates, news and information.

About Soho

Soho is the creative hub of London’s West End with a vibrant mix of independent and concept fashion stores, restaurants and bars. Shaftesbury’s Soho portfolio includes 39 shops and 31 restaurants, bars and cafes across several Soho streets including Berwick St, Broadwick St, Denman Street and Brewer Street. @ThisIsSoho / ThisIsSoho.co.uk

About Shaftesbury

Shaftesbury owns and manages a 16 acre property portfolio in the liveliest parts of London's West End.  The portfolio comprises of restaurants, cafés, pubs and shops, extending to apartments and offices in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia.

All our properties are close to the main West End Underground stations, and within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street.

@shaftesburyplc shaftesbury.co.uk