NEW CULINARY CONCEPT NAMED ST MARTIN’S HOUSE TO LAUNCH IN SEVEN DIALS

Aspirational Brands celebrate the official naming of St Martin’s House on Upper St Martin’s Lane, their flagship, modern British themed restaurant in London. Joining the Seven Dials community, St Martin’s House, set to open officially in April,  pays tribute to the rich history and character of the local area, a central theme for Aspirational Brands’ new concept.

Spanning three floors and totalling 5,000 sq ft, the new St Martin’s House will be complete with a bar and dedicated al fresco dining area in the heart of the West End. The interior design is inspired by the Covent Garden location with walls filled with flowers, along with edible flowers featuring on both the cocktail and food menus, plus a theatrical element to the cocktail menu, a homage to the locality to the theatre district. Complementing Seven Dial’s environmentally conscious outlook, Head Chef, Val Armstrong has curated an all-day dining menu of British favourites, sourcing sustainable, fresh local produce from both London farms and the British coastline. A large selection of fine wines, spirits and expertly crafted botanical cocktails completes the extensive menu.

Julia Wilkinson, Restaurant Director at Shaftesbury, commented: “St Martin’s House will be a unique addition to the village’s culinary community, contributing to Seven Dial’s all-day, all-season restaurant offering. A diverse all-day destination for diners with mindful consumption at its heart, we are proud to be working with environmentally conscious operators who offer something bespoke to the destination from food to a complete experience.”

Robert Carlson, Regional Operations Manager at Aspirational Brands added: “St Martin’s House will bring something truly special to Seven Dials and we are excited about its contribution to this popular destination in the West End. There is so much history in the village and we hope we can embody that within our concept at St Martin’s House. This is an incredible venue with great cocktails, quality fresh food and a space to make memories in.”

The St Martin’s House naming news follows a busy start to 2022 at Seven Dials, with a further five new food and beverage brands to have opened or will be joining the Seven Dials community including WatchHouse, ANITA, Ole & Steen, Chai Guys, From The Ashes BBQ, and Longboys.

Hanover Green Retail and Shelley Sandzer represented Seven Dials. Restaurant Property acted on behalf of Aspirational Brands on the deal.

St Martin’s House will have a soft launch from March 23.

Ends

For further information, please contact Amy Cassidy, Felicity Gale or Elizabeth Ellis at Aver PR: 

Sevendials@averpr.com

Notes to Editors

About Shaftesbury  

Shaftesbury owns and manages a 16-acre property portfolio in the liveliest parts of London's West End.  The portfolio comprises of restaurants, cafés, pubs and shops, extending to apartments and offices in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia.    

All our properties are close to the main West End Underground stations, and within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street.   

www.shaftesbury.co.uk  
@shaftesburyplc 

Seven Dials    

Seven Dials is home to 95 shops, including international flagships and concept stores, renowned beauty and grooming salons as well as over 50 vibrant cafes, restaurants, bars and pubs. The area comprises of Monmouth Street, Earlham Street, Neal Street, Short’s Gardens, Neal’s Yard, Endell Street, Shelton Street, Mercer Street and the Seven Dials monument. Combined with two luxury hotels, five theatres, two private members clubs, a large number of apartments and offices, Seven Dials is a unique retail and leisure destination in the heart of London.  
www.sevendials.co.uk    

@7DialsLondon  
  

Aspirational Brands

Aspirational Brands is co-owned and co-founded by CEO Adam Howitt and is one of the fastest growing hospitality brands within the UK priding ourselves on delivering genuine hospitality.

Throughout the pandemic, the group have acquired a number of hospitality venues which have in turn created in excess of 300 job opportunities across the UK.

Aspirational Brands have launched new innovative concepts as well as giving historic brands a new lease of life.

Alongside St Martin’s house, Aspirational Brands have another 15 exciting venues in the pipeline.