MATE. PARKS UP IN SEVEN DIALS FOR NATIONAL DEBUT

Shaftesbury has officially announced Danish lifestyle brand and e-bike retailer, MATE, which has now launched in Seven Dials for its first UK store on 72 Neal Street.

Spanning two floors and totalling 2,096 sq ft, MATE Seven Dials represents the brand’s first bricksand-mortar site in the UK and stocks its full collection of sleek, foldable, and practical e-bikes in several colourways. The Seven Dials store provides an engaging and integrated retail experience, offering test rides that allow visitors to trial the high-performance e-bikes. The new space, designed to be an experiential store, also showcases MATE’s exclusive retail collaborations, including CR x MATE and a capsule wardrobe with Palm Angels, synergising high-fashion with high-performance.  

The launch of MATE is aligned with the destinations focus on sustainable retailers and providing visitors with an alternative electric form of transport whilst moving around the city. The importance of the sustainability ethos is also reflected in the number of brands in the Seven Dials community who are now 'Certified B’ Corps, a new kind of business and certification under the Sustainable Development Goals (SDG) set up by the United Nations over the next 10 years.

Samantha Bain-Mollison, Retail Director at Shaftesbury, commented on the launch: “MATE is an on-trend emerging brand, with an intrinsic link to sustainability, making it a natural fit for Seven Dials. For brands looking to establish a UK presence, Seven Dials presents the perfect destination to make their mark and MATE is an excellent example of this. Surrounded by other independent retailers, including Neal Street’s VIVOBAREFOOT and Route One, it is the ideal location for MATE, and we’re excited to work with the brand as they extend their offering to the UK customer base.”

Matt Rudd, Head of Retail at MATE, shared: “We are delighted to be in the UK and at Seven

Dials. The opening of our store is a milestone for our business, and it is our ambition to combine

both innovation and personal expression in a new form. We want to imagine better, more convenient ways to travel and create new models that are enriched with smarter tech and enhanced flexibility.”

Based in Copenhagen, MATE was founded in 2016 to make e-biking more fun with its unique design. MATE started a biking revolution that made e-bikes cool and made the daily commute enjoyable. Thereafter, the e-bike brand has become one of the most successful European crowdfunding campaigns due to massive consumer interest. It gained the unique lifestyle brand a loyal community, with MATE’s UK debut in Seven Dials representing part of the brand’s ambitious expansion plans. 

MATE joins a host of recently opened retailers in Seven Dials, including Colorful Standard, Apex Rides, and Hidden Planet, all of which demonstrate the destination’s strong retail appeal. 

Hanover Green, Nash Bond and Cushman & Wakefield represent Seven Dials. Border Consultancy acted for MATE. 

Ends

For further information, please contact Amy Cassidy or Felicity Gale at Aver PR:

Sevendials@averpr.com

About Shaftesbury

Shaftesbury owns and manages a 16-acre property portfolio in the liveliest parts of London's West End.  The portfolio comprises of restaurants, cafés, pubs, and shops, extending to apartments and offices in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia.  

All our properties are close to the main West End Underground stations, and within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street.  

www.shaftesbury.co.uk

@shaftesburyplc

About Seven Dials  

Seven Dials is home to 95 shops, including international flagships and concept stores, renowned beauty and grooming salons as well as over 50 vibrant cafes, restaurants, bars and pubs. The area comprises of Monmouth Street, Earlham Street, Neal Street, Short’s Gardens, Neal’s Yard, Endell Street, Shelton Street, Mercer Street and the Seven Dials monument. Combined with two luxury hotels, five theatres, two private members clubs, a large number of apartments and offices, Seven Dials is a unique retail and leisure destination in the heart of London.  www.sevendials.co.uk    

@7DialsLondon

About MATE.Bike

MATE is a Copenhagen-based company founded by siblings Julie Kronstrøm Carton and Christian Adel Michael. The company "kick-started" its success with the foldable MATE.BIKE on the crowdfunding platform Indiegogo instantly became one of the world's most crowdfunded brands ever, with customers from more than 80+ countries. Today MATE. is known for its fast, flexible, head-turning effect and iconic award-nominated exclusive Danish design with an affordable price tag. It recently received an investment amounting to €3m from Mirabaud Lifestyle Impact and Innovation (MLII), an investment fund managed by Mirabaud Asset Management, part of the CHF34bn Mirabaud Group.