CARNABY BUTTERFLIES ARE FLYING THE NEST

Throughout Christmas, Carnaby was graced with an incredible installation of 600 sparkling neon butterflies which fluttered above the streets in partnership with charity partner Choose Love. The display highlighted butterflies' powerful metaphoric message of spiritual rebirth, transformation, change, hope and life.

Now the time has come for the Carnaby butterflies to fly the nest and they are looking for their next home.

The public can purchase a piece of iconic history and  own one of the beautiful butterflies. Available to purchase on Thursday 10th and Friday 11th March at 3 Carnaby Street from 12pm-2pm. They are priced from £5. All proceeds will go straight to the Choose Love charity. Choose Love has raised millions to support refugees and created a movement of people putting love into action around the world. By purchasing a Carnaby butterfly you are donating crucial funds to help support this cause.

Simon Quayle, Executive Director at Shaftesbury says: “This is a great opportunity for visitors to take away a piece of Carnaby history in return for a donation to Choose Love.  We are delighted to support Choose Love who are working hard to raise funds for humanitarian aid in the Ukraine and are helping to support refugees worldwide who need crucial life saving funds.”

Philli Boyle, Director of Partnerships at Choose Love says “We are over the moon that the beautiful Carnaby butterflies are going to lovely new homes and it's even more special that everything shoppers spend on them will be donated to us! It's still winter time and the conditions in the places we are working are really tough. Choose Love has raised millions to support refugees and created a movement of people putting love into action around the world and are working to raise funds for humanitarian aid in the Ukraine. This support will be a huge help. Thank you so much to our Carnaby family for always choosing love!”

For further information  please contact Meghan Ryan/ Hannah Deacon at Sister London Meghan.Ryan@sisterlondon.com / hannah.deacon@sisterlondon.com

About Carnaby

Carnaby is in the heart of London’s West End, where over 100 retail brands of quality and distinction and over 60 independent restaurants, cafes and bars can be found across 14 streets, including the world famous Carnaby Street. Carnaby is a unique and iconic experiential shopping, dining and leisure destination.

Follow @CarnabyLondon and visit Carnaby.co.uk for full updates, news and information.

About Shaftesbury

Shaftesbury owns and manages a 16 acre property portfolio in the liveliest parts of London's West End. The portfolio comprises of restaurants, cafés, pubs and shops, extending to apartments and offices in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, it also includes substantial ownerships in East and West Covent Garden, Soho and Fitzrovia.

We focus on the sustainable re-use of existing buildings and aim to minimise the environmental impact of our operations across the business.

We are committed to engaging and working with the community in which we operate and therefore our Community Investment Programme’s aim is to support young people and our communities in Westminster and Camden. We align our activities and support with organisations which are active in the West End, including those which support the arts, community groups, schools and charities, and those which focus on local social issues and environmental challenges.

@shaftesburyplc shaftesbury.co.uk

About Choose Love

The Choose Love store is the world’s first shop that sells real items for refugees and displaced communities. From baby essentials, hot meals and sleeping bags, to services like medical care, legal aid and LGBTQ+ support everything you buy at Choose Love is delivered to the people that need it most. Over the last six years, this pioneering model has provided refugees and displaced communities across Europe, the Middle East and along the US-Mexico border with urgently-needed supplies and the tools to begin to rebuild their lives.

Choose Love does whatever it takes to provide refugees and displaced people with everything from lifesaving rescue boats to food and legal advice. We’ve supported over 250 fast-acting community organisations around the world - all powered by a vision of a world that chooses love and justice every day, for everyone.

The charity has already raised £340,000 for Afghan refugees fleeing the Taliban. Visit Choose.love and follow @ChooseLove for more information