SHAFTESBURY ANNOUNCES THE ARRIVAL OF PREMIUM RENTAL POP-UP ROTARO IN CARNABY

Shaftesbury announces the arrival of Rotaro, a premium womenswear rental pop-up at 45 Carnaby Street on 14 June. The 880 sq ft store contributes to the diverse array of independent brands in London’s most directional shopping location.

Samantha Bain-Mollison, Retail Director, Shaftesbury says: "We are very excited to welcome the arrival of womenswear rental label Rotaro to the area. Sustainability is at the heart of what we look for in a brand and Rotaro’s forward-thinking digital technology and zero-waste ethos make it a great addition to Carnaby".

The brand's “store of the future” will open its doors on 14 June, offering luxury fashion labels in a sustainable way, with a focus on seamless service, curation and community. The concept invites customers to rent garments which are to be returned in either 4 or 12 days with prices starting from £14 - £70. In an effort to dismantle the traditional retail landscape, nothing from the store goes to landfill, packaging is biodegradable and recycled. In a forward-thinking twist, the pop-up will also showcase smart screens that enable visitors to shop Rotaro’s full online collection, which can then be delivered straight to their door.

Georgie Hyatt, Co Founder of Rotaro says: ‘We want to use the store as space for collaboration, inspiration and education. We want to provide a space to bring our community together, host events, panels, workshops and help our community along on their circular fashion journey. The store is about discovery, discovering new brands, exploring your personal style and learning about the exciting ways to experiment with fashion more mindfully. We’re also collaborating with our brand partners to champion them as pioneers in the circular fashion economy’

Rotaro Summer pop-up

45 Carnaby Street, W1F 9PP / 14th June – 20 August, 2021

Store opening times:

Mon, Tues, Weds, Fri, Sat: 10-7pm

Thurs: 7-8pm Sun: 11-6pm

For more information please contact Sister London:

meghan.ryan@sisterlondon.com

Follow @CarnabyLondon and visit Carnaby.co.uk for full updates, news and information

About Rotaro

Founded in 2019, by Georgie Hyatt, Charlie Knowles and Brooke Andrews, Rotaro was created from the belief that the future of fashion is to buy good basics and rent good fun. The name ‘Rotaro’ derives from a rotating, circular rental wardrobe allowing customers to explore new shopping habits through a seamless process handled by the dedicated Rotaro team. Rotaro believes in breaking down the barrier between brand and consumer. As opposed to renting from other customers, Rotaro develops brand partnerships allowing for the current season designer labels and cult favourites to be completely handled by Rotaro HQ. This allows for multiple sizes, medical-grade cleaning, next day delivery and a Try-On at Home service whereby renters can choose two dresses and return the one they don’t wear.

Rotaro offers cult styles from contemporary luxury designers to refresh their wardrobe or as a platform to discover new brands. Designers include: Rixo, Ganni, House of Sunny, Stand Studio, Vampires Wife, Zimmerman, Jacquemus, Cecilie Bahnsen and Stine Goya with more designers and product drops weekly. Items cost as little as £15 for a 4 day loan period up to £80 for a 12 day period, with the option to extend. Rotaro offers a variety of sizes (UK6 – UK16).

Rotaro has partnered with carbon neutral DPD, the leader in sustainable delivery to provide fast and efficient delivery in the UK. Orders arrive in a biodegradable box and renters can return the original packaging to be recycled. Rotaro uses a system called Ozone cleaning, a medical grade cleaning agent and eco-friendly apparel sanitising system that requires minimal energy and zero waste, meaning that renting a garment is more hygienic than buying from a regular store.

The company is putting sustainability first through Rotaro’s partnership with Ecologi. Rotaro commits to planting 1 tree for every rental and 500 trees for each new brand partnership sign up. Through this partnership, Ecologi plants millions of trees each month and commits to funding certified carbon reduction projects around the world.

About Carnaby

Carnaby is in the heart of London’s West End, where over 100 retail brands of quality and distinction and over 60 independent restaurants, cafes and bars can be found across 14 streets, including the world famous Carnaby Street. Carnaby is a unique and iconic experiential shopping, dining and leisure destination.

About Shaftesbury

Shaftesbury owns and manages a 16 acre property portfolio in the liveliest parts of London's West End. The portfolio comprises of restaurants, cafés, pubs and shops, extending to apartments and offices in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia.

All our properties are close to the main West End Underground stations, and within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street.

@shaftesburyplc shaftesbury.co.uk